Advertisements Public Victimization

Bombarded with endless reports about the threat of global warming, the destruction of the ozone layer, many people become aware about the importance of saving our world. As the result, many companies race to campaign about go green and claims that their products are safe to be consumed as well as Eco friendly in their advertisements to attract the consumers. The question is “Is the advertisement saying the truth?” Unfortunately, there are so many advertisements on TV, newspaper, magazine, etc which seems to exaggerate their advertisements. Many companies only concern about the profit they can achieve by exaggerating their advertisements and take the opportunity of people awareness to save the world. We, as the consumers should be wise in choosing products advertised on TV, newspaper, magazine, etc.

We have to be wise in choosing the right products advertised because of some reasons. The first one is the fact that some advertisements are exaggerating claims about the environmental benefits of their products. In fact, many of their products still use can or plastic as their packaging which are obviously are not recycled and even some of their products contain harmful substance. Moreover, the advertisements are also responsible in shaping society belief. For an instance, in Indonesia many cosmetic advertisements convey the idea that women are considered to be beautiful when they have fair complexion. As the result, many Indonesian women struggle very hard to have fair complexion regardless the harmful substance which the cosmetic products may contain such as mercury.

To overcome these problems, the government and the society as the consumers have to cooperate. The government should control the advertisements in mass media. They can establish an institution which is in charge to control the advertisements in mass media. The institution can codify some rules which have to be obeyed by the companies. Only health claims supported by strong scientific evidence will be permitted to be published. The society, as the consumers, has to be aware about the advertisements they watch or read. We have to analyze whether the advertisements are saying the truth or just exaggerating their products; we cannot just believe about what the advertisement said. We need to check the expired date and the contains of the products.

Why You Should Never Trust An Advertising Sales Rep

Advertising Sales Reps Sell Institutional Advertising

What is institutional advertising? Here’s a definition: “Promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating an idea or the philosophy of an organization, instead of sales promotion.” (BusinessDictionary.com)

Institutional advertising promotes the name of the business and the brand but is not used to create sales. Large advertisers use institutional advertising to increase their name recognition and, hopefully, market share. With a larger market share, increased sales are expected to follow.

Most of the advertising we see everyday on television comes in the form of Institutional Advertising. It’s the big companies with household brands working hard to entrench their brand even further into our brains. While that may be an effective strategy for billion dollar, multi-national companies, it’s a devastating plan of action for smaller, local businesses.

Very few small business owners have a grasp on marketing. When they do advertise, they simply do the same things others are doing. Media salespeople do an excellent job explaining how advertising works when they’re selling the advertising. They also are great at explaining why an ad didn’t work. The number one reason: The business owner didn’t buy enough time or space. The number two reason: The ad wasn’t run for a long enough time period.

Beware of the Advertising Sales Representative

Ad sales people are not marketing experts. They actually do not know much about marketing at all. They have been trained to do one thing: sell ads. In that respect they are formidable. Ironically, most small business owners believe that ad salespeople are indeed marketing experts. Ad sales reps use this to their advantage and often help small business owners actually create the ads that will run on their network, publication, billboard, etc.

The entire system represents a conflict of interest. The goal of advertising is to increase sales for the business owner. But the ad sales rep’s goal is to sell advertising. The ad sales rep acts on behalf of his or her employer and does not maintain a fiduciary relationship with the client. So the advice of advertising sales reps is never given for the benefit of the small business owner. When they urge their clients to buy ads, they do not have the expertise or training to know if the ads will have any positive impact on sales or profitability. They are not qualified to suggest when an ad should run, how long the ad should run or even the frequency rate. They can not suggest other forms of advertising or marketing that might be more suitable because they are employed by a single media outlet.

This conflict of interest is unique to ad sales. Imagine if you had a medical condition; let’s say Acid Reflux. Instead of going to a doctor, you consulted with a drug sales rep. Like the ad sales rep, the drug rep works for one company. If she worked for Pfizer, she would recommend Viagra to treat your acid reflux condition. When you found this to be ineffective, the drug rep would suggest increasing the dosage or advise that you simply continue taking the drug longer and give it some time to work. Once you’ve run out of money, the drug rep would move on to the next patient.

Small business owners must learn that ad sales reps do not have their best interests at heart. The ad sales rep hopes that the ad works so that the client will buy more ads, not because their goal is to increase sales for the client. Only independent marketing experts have the ability to act objectively on behalf of their clients. This is an important distinction. They actually represent their clients’ best interests when it comes to marketing. As experts, they provide valuable insight as to which marketing program (or mix of programs) will generate the greatest return on their clients’ marketing investment.

Traditional Advertising is often Institutional Advertising

Most traditional advertising, be it local or national, is a form of institutional advertising. It is done with such repetition that people will remember the product or service when the time comes. The products or services are so commonly used that people have an easy time remembering the message. But local business can not afford to advertise in this manner. When they do advertise, they can only afford to run the ad for a short time, at an infrequent rate. Therefore, Institutional advertising does not work for small businesses. When it comes to marketing, local business owners need to market themselves in a modern fashion and expect a tangible return on their marketing investment.

So next time an institutional ad sales rep comes knocking on your door, remember, they are there to sell you something that is ineffective and does not provide a positive return on your investment. They do not understand marketing, they are sales people. Don’t trust their facts or figures. They are based on data that can not be analyzed easily and is only used to back their statements. Instead, search for a local, independent marketing expert. Not only are they much less expensive, they will be able to advise you based on your best interests, not their own.

Latest DMRC Stations Available for Delhi Metro Advertising

Delhi Metro Advertising has more sites for the promotional activities now with the DMRC (Delhi Metro Rail Corporation) opening up more stations for advertising. The medium, which is seeing tremendous growth in brand spending, now has even more stations from where the brands can flaunt their USPs. This article explores some of such metro stations which have the potential to become Top Delhi Metro Advertising Sites. They have been opened for the first time for advertising and promotional activities.

Ashok Park Main

Ashok Park Main is situated in the West Delhi district. It is an interchange station connecting the red line and the blue line. Interchange stations, by their nature of the connecting stations, see a huge rush of traffic on a day to day basis. They provide the best opportunities for high visibility among all the stations. Ashok Park Main metro station has the same characteristic and brands will be able to connect with commuters of the green line, red line, and blue line here. Ashok Park Main is also situated in the industrial area of West Delhi and promises exposure at the hub of industrial activity in the area.

Satguru Ramsingh Marg

Satguru Ramsingh Marg is situated between the busy stations of Ashok Park Main and Kirti Nagar. As such, it receives traffic from both Ashok Park Main and Kirti Nagar metro station.

Punjabi Bagh

The Punjabi Bagh metro station is an ideal site for Advertising before a posh audience and at a posh locality. Punjabi Bagh is well known for high end target groups and business establishments like banks, restaurants, etc. It also houses many educational institutions like SM ARYA Public School, Hans Raj Model School, etc. making it an ideal place to target the youngsters.

Shivaji Park

Shivaji Park is the next metro station to Punjabi Bagh and shares its posh area. Shivaji Park can be effectively utilized for covering the remaining areas of Punjabi Bagh and also to extend the brand presence near the crucial Punjabi Bagh station.

Madipur

You can advertise at the Madipur metro station to target audiences in the outskirts of city areas. The place also lies on the border of Haryana and thus can be used to target audiences from there too.

Paschim Vihar (East & West)

Paschim Vihar metro stations (both East and West) can be used to increase brand awareness at one of the largest areas of the National Capital Region.

Peeragarhi

The Peeragarhi metro station lies at a major transport hub of the Outer Ring Road and Rohtak Road. Advertising here brings visibility before tourists and commuters of the roadways.

Udyog Nagar

Udyog Nagar, as the name suggests, is a major industrial area. The area is known for the many markets which are at a walking distance from the Udyog Nagar metro station. Advertising here translates as brand promotion at the nearest sites to the point of sales.

Surajmal Stadium

The Surajmal Stadium metro station acts as entry point to the Surajmal Stadium. Thus, it is an ideal way to catch the various groups of audiences making their way to the stadium during the morning and evening. The crowd is doubled on the occasions of events held at the stadium.

Nangloi

Nangloi Metro Station Advertising can be used to target the middle income group of the working class in Delhi and NCR.

Nangloi Railway Station

The metro station of Nangloi Railway Station connects the elevated railway station to the rest of Delhi / NCR through the DMRC lines. Situated at a railway station, it can attract the attention of even commuters moving in and out of Delhi.

Rajdhani Park

The Rajdhani Park metro station is situated just one stop before Mundka which has come to be known as an industrial area.

Mundka

Mundka has seen some fast developments in the recent years. It is now a busy industrial area along with the educational institutions and temples which it is known for.
Brands, with interest in the markets of Delhi / NCR, now additionally have the above transit stations where they can take part in brand building campaigns. The relevant Delhi Metro Advertising Agencies are anticipating exciting times ahead with the opening of the above new sites.