Advertising Courses

There is no doubt that a profession in advertising is very much demanding in terms of creativity and in-deep knowledge about the consumer behavior. Advertising industry has a broad space for creativity and vitality that compliments the potential flow without any barriers. This field provides a great potential to acquire knowledge about copywriting, copyediting, storyboards, etc. A course in advertising is quite a hit among youngsters when it comes to choose a rewarding career for them. Most of the organizations implement advertising activities for four common objectives i.e. continuity, trial, switchback and brand switching. The ‘Trial’ objective includes the efforts made to encourage customers to make an initial purchase of a new product introduced in the market. ‘Continuity’ is the next objective that is applied to prepare and follow up a strategy to make current customers stick to the market in order to develop brand loyalty. The main and the most complicated task of advertising is included in the third objective of the organization i.e. ‘Brand Switching’ that focuses on changing the customers mind to switch to their brand from their competitors brand. This strategy requires a lot of communication technique to reach millions of people and to change their mindset. Then the ‘Switchback’ strategy is used to win back their former customers.

Each of the above mentioned strategy requires intervention of an advertising professional. All it needs is a quality course in advertising from a reputed college and several personality traits such as excellent communication skills, team-worker, leadership qualities, lucid style of working, and sensibility and awareness of consumer behavior and trends. There are plenty of courses that can make you eligible to acquire a lucrative job in one of the reputed advertising firms. These courses may include postgraduate degrees, or diploma in business administration, or advertising, or media management, or mass communication, etc. After completing any of these courses, and with little experience in the field, you will be an advertising professional who can handle any job related to creating ad and helping the organization to sell/market their product.

The starting salary of an advertising professional having a PG degree in Advertising is approx 4 lacs per annum and the same professional will be earning around 25-30 lacs per annum by the time he/she becomes the Branch Head. Several institutes that offer courses in Advertising are listed below:

• Indian Institute of Mass Communication, that provides a Diploma in Advertising.
• Bhartiya Vidya Bhawan, provides Diploma in Advertising, Photography.
• Delhi School of Communication, for PG Diploma in Advertising.
• Narsee Monjee Institute of Management Studies, for PG Diploma in Advertising and Communication.

A pass in class XII is the eligibility to get into the degree course, while a PG Course requires you to carry a graduation degree at the time of applying for the course.

More information on these courses along with a list of institutes can be searched at

Advertising Courses – An Effective Means to Project Your Creativity!

All of us know what advertising is! We are always watching them on televisions, in newspapers, on big hoardings and billboards, on the internet etc. But why is advertising so important and can businesses really do without advertising their goods and services? The simple answer to this is a big ‘No’. Until and unless the products and services of a company are not advertised and made available to the general public, consumers will never know about the brand. It is the only medium through which businesses become successful, sales increase and a small company becomes a big brand name. Proper and effective advertising is a must to gain recognition in the local as well as international market. And field of advertising in India as well as courses in advertising is growing rapidly; since India offers unique, effective and responsible ads at very cheap rates.

But how can organizations deliver the best ads that can make a place in the consumer’s minds and hearts? Of course by hiring professional ad agencies who offer services of preparing effectual and striking ads! These ad agencies are always on the lookout for qualified individuals who have done a programme in advertising or a programme in graphic design from a reputed institute. Advertising is an art that requires immense creativity, imagination and visualization ideas. And various designs institutes India, offer courses in advertising and graphic design and programmes in visual communication both at the undergraduate and graduate level.

Most of these courses are tailored in a way to meet the specific demands of the growing advertising sector. Students are made to work on projects that include design creation, design planning and their implementation and the method of working on different strategies and ideas. The curriculum is structured in way that facilitates students to become top notch professional in the field of advertising. This profession is in great demand since businesses cannot do without advertising; and more and more ad agencies are hiring qualified and creative professionals to keep up with the demands of the industry. Usually students who pass out after completing a programme in advertising or programme in graphic design usually get opportunities in the field of advertising (Print, Electronic, Web & New Media), Graphic Design, Publishing houses, Architectural, Exhibition, design studios, ad agencies Retail Design and TV Media and even as a freelancer. This is a creative and glamorous field with high paying jobs and great potentiality to enhance your career goals. Recognition is also achieved fast if you can make a name for yourself as a good and creative advertiser or ad director. Some renowned institutes also offer a specialized degree programme from UK after completion of an intermediate course in advertising and design.

So if you think you have the potential in you to create effective and meaningful ads that can take the world by storm; join a programme in advertising and make your dreams into a reality!

Courses in Advertising Include Objectives of Advertising

Business Management College or institute for advertising offers various Courses in Advertising. Many students are going for it because of its high scope. But few of them know the objectives of Advertising. So, let us discuss today about the objectives of advertising which you may study in Advertising courses.

The advertising’s objectives imply the communication tasks to be accomplished. During a defined time frame, these tasks are directed towards particular customers that an organization is trying to reach. An organization involves in advertising activities, strives to achieve one (at least)of the four common objectives of advertising, that are: continuity, trial, switchback and brand switching.

Trial Objective

The purpose of this objective is to encourage customers to make an initial purchase of a new product which has been revealed in the market. During product launch, organizations deploy creative ad strategies so that they can stay ahead in the competition. Trial objective of the ad campaign should be given more attention in order to invite targeted customers.

Continuity Objective

Continuity is the next objective which is a typical strategy to keep current customers to stick to the same product. To keep the customers engaged the company usually provides different and new information about the product which is designed to develop brand loyalty.

Brand Switching


Brand switching is the third objective which is one of the widely employed objective of advertising. When companies want customers to switch to their brand from their competitors brand then this technique is adopted. Brand switching strategy requires a convincing communication so that the mindset of the customer is changed.



Switchback objective is the last but not the least brand. It is another strategy used by brand owners and advertisers to win back their former customers. For this, a particular company may highlight some new features about the product, discount of price and provide useful information about the product to attract back their former customers.