Find Job Oriented Advertising Institutes in Delhi

With the increasing media houses, the demand for media professionals is also increasing. Advertising is the best way to sell products. It is a form of communication that attracts the audience to buy the products, ideas or services. It is actually means building the brand. It actually plays a significant role in today’s highly competitive world. It is mainly a service industry that helps to create demand, promote marketing system and boost economic growth. Thus, advertising forms the basis of marketing.

There are many advertising institutes in Delhi that offers best education quality, placement. Their infrastructure is good and fee is also reasonable. To name some are Sri Aurobindo Centre For Arts and Communication, Media Success Academy, Digital Academy The Film School, Sadhna Academy For Media Studies, Chitrabani, Satyajit Ray Film And Television Institute, National Institute Of Creative Communication and many more.

Theses advertising institutes in Delhi offer courses like Diploma in Advertising, Diploma in Advertising & Communication Management, Diploma in Advertising & Marketing, Diploma in Commercial Arts & Advertising. Some of the Advertising institutes offer Post Graduate Diplomas like PG Diploma in Advertising & Marketing Communication and PG Diploma in Public Relations & Advertising. Certificate courses of different duration are also available in this field. These courses cater to the specific needs of this field. These advertising courses help to get the insight knowledge of how things work in the advertising industry. A media and journalism course at a good college might also help you get hold of the skill.

For promotion, different mediums are used like newspapers, television, radio, websites and text messages. People need to be creative and have a good sense of visualizing so that they can leave a wonderful mark in this field. Globalization has created vast market space for advertisement and to maintain the balance, advertising companies are hiring more professionals who can handle the emerging needs.

There are plenty of opportunities in advertising field now. Lots of jobs are there in this field such as advertising executive, public relation executive, proof reader, copy writer and photographer. Advancement in communications and marketing technologies opens up a new era in digital advertising, offering a wide range of opportunities for the talented advertising professionals. They can work with television, newspapers, magazines, websites and radio. Experienced persons can start their own advertisement agency as well. A good advertising institute can play a very important role in getting the exposure in the industry.

Tips for Advertising on ATM Receipts

Ask any marketing or advertising manager and they’ll tell you: advertising isn’t easy. Consumers can be fickle; their media habits unpredictable. Our society has become so inundated with irrelevant ads that we’ve learned to tune them out. And, while consumer attention wanes, media costs escalate, making advertising on a large scale unaffordable for most marketers.

The Advantages of ATM Advertising

Well, advertising doesn’t have to be so challenging. Not for independent ATM deployers (IADs) and financial institutions (FIs), anyway. The ATM provides such marketers with one of the most attractive advertising vehicles available. It’s like an outdoor billboard, a TV, a computer, and a direct mail delivery device all wrapped up in one.

In addition, ATMs offer:

  • access to often difficult to reach target demographics,
  • the customers’ undivided attention when their mind is on money, and
  • advertising costs that are a fraction of traditional media.

Who Uses ATM Advertising

The synergy between ATMs and FIs is too obvious to overlook. It’s the perfect outlet for banks and credit unions to drive brand awareness, or cross-promote pertinent products to a captive audience when banking is top-of-mind.

But, by no means are the advertising opportunities exclusive to financial institutions. Given the large, and growing network of IADs, ATMs have become a far more common way for people to obtain their money. And their placement within high traffic areas, and proximity to high interest retail stores, broadens the scope of potential advertisers to include almost anybody.

The key for IADs is determining how to package, price, and sell their media space to potential advertising clients and their agencies. Media efficiency should be a strong selling point as the ATM offers one of the most cost-effective ways to advertise to a highly targeted audience.

Types of ATM Advertising

There are many ways to advertise through an ATM. At its most basic level, the device itself can act like a billboard, delivering a message to everyone who passes by.

Another option is to use the monitor screen to deliver an ad message at a time when you have a customer’s complete and undivided attention. For instance, a FI may wish to deliver credit card offers to people with certain financial qualifications.

A third option is advertising on the ATM receipt. Most customers request a receipt and carry it with them in their wallet or purse for future reference, giving the ad message longevity. Receipt ads also offer the ability to distribute a coupon or promotional offer which can later be redeemed. This feature provides advertisers with a mechanism through which to measure their return on investment, something that is far more difficult to do with other forms of media.

The Efficiencies of ATM Advertising

The cost to advertise on an ATM will depend on the type of ad you want to run and the location of the machine. High traffic sites will draw a higher price, as will locations catering to certain demographics

The most efficient, and arguably most effective, form of ATM advertising is delivered on the receipt. This is because ATM paper is essentially a sunk cost for the operator, and the cost of custom printing is nominal. So, the incremental expense to custom print an ad on the back of a receipt is marginal compared to what the operator would already have to pay for stock paper.

On average, the incremental cost to custom print an ad on the back of stock paper can run as low as $6.25 per roll. And each roll can deliver approximately 6,250 advertising impressions. That’s a $1 CPM (cost-per-thousand impressions, the standard unit for measuring media). As you can see below, a $1 CPM is much lower than you’ll find among any of the more traditional media channels.

Advertising CPM* Comparison

Network TV: $28

Print: $17

Cable: $12

Radio: $10

Out-Of-Home: $5

Online: $2

Custom ATM Receipts: $1

*A CPM is the approximate cost to deliver 1,000 advertising impressions to a specified audience.

In addition to media efficiency, advertisers will also want to know how effective ATM advertising can be. Custom printed receipt ads are the easiest to measure a response against as the advertiser can supply something tangible for the customer to redeem. According to leading manufacturers, ATM advertisers have achieved response rates of 10 percent and higher for their campaigns, far exceeding the 1-2 percent success rates of most direct mail campaigns, and at little-to-no incremental cost.

Summary

ATM advertising is one of the most effective and cost efficient ways for FIs to deliver a custom ad message to a highly specified target audience. It is also an excellent way for IADs to bring in additional revenue for their network of machines.

The Cornerstones of a Successful Ecommerce Marketing Strategy

Ecommerce merchants face a ton of competition in achieving high search engine visibility for keyword phrases that prospective customers are searching for. That’s the harsh reality of getting noticed and making sales on the World Wide Web. The good news is that with a little research, planning, and follow-though, the goal of moving ahead of the competition and generating some targeted Internet traffic becomes surprisingly attainable.

Building an ecommerce website and then getting it indexed by Google is the first hurdle in gaining visibility on the Internet and attracting a decent number of credit card wielding customers. But with thousands, if not millions of other ecommerce merchants clamoring for the attention of the same online customers, how does the little guy on the Web stand a snowball’s chance? Well, the beauty of ecommerce marketing is that there are no “little guys” — only website owners who don’t know the basics of search engine optimization, web design, and sales conversion principles.

Wait a minute! What was that last thing — sales conversion principles? Is that something I need to go back to college for? Fortunately, no advanced degrees are necessary, although continual self-education is highly recommended! The main skill you need to convert web site visitors to customers is imagination — if you could call that a “skill”. To sell stuff to people on or off the Web, you need to have the ability to see things through their eyes. Stop being an e-marketer for a few seconds, and try to imagine what a first-time visitor to your site is going to see, think, and feel. Will their first impressions be that you’re trying to sell them something? That, of course, is your intention, but keep in mind that ecommerce is a two-way street; people aren’t going to buy what you’re selling unless several conditions are met; and the art of written persuasion is definitely part of this ecommerce marketing strategy.

If your web set has been written and optimized in a way that will bring in people that are ready to buy – or at least are predisposed to buy what you’re selling – then your only task is to convert them from a site visitor to a paying customer. Easier said than done, right? Although entire books have been written on the subject, in the interest of time, I’m going to boil it down to three C’s: “Clarity”, “Confidence”, and “Comfort”.

“Clarity” refers to the fact that you have to make it clear what you’re selling, how it will benefit your customers, and why it’s as good as – if not much better than what the competition is offering. Instilling “confidence” is your prospective customers is also crucially important – especially on the Internet – because they want to know that the transaction will be secure and that you have a customer service policy that will come into play if they have a question or problem with their purchase. The third element — “comfort” factor — is what happens when you’ve mastered the “clarity” and “confidence” portions of the equation, and have convinced the customer that they’ve made the right purchase from a trustworthy web site at the optimal time. Perception may not be everything, but it may be the single most important ingredient of a successful ecommerce marketing strategy.